In the past weeks we hammered away at the last aerial shot just like the construction workers swing their hammers in this TV spot for GEFA bank. When the POV ascends and you see the city from way above, the huge buidling reads ZINSEN (which means interest on investment in German). Interestingly enough, we used only about 700 photos for this one from the guy we had sent up in a Cessna. But as we all know, especially the things that look effortless involve the most blood, sweat and tears.
- AGENCY: Dievision Agentur für Kommunikation, Hannover
- PRODUCTION: Markenfilm
- DIRECTOR: Tibor Glage