“All eyes on ECHO” A great many ones: LIGA 01 produced the spot for the No. 1 music award in Germany to be broadcasted by Erste (engl. „first“) Deutsches Fernsehen. The CGI 2D collage technique spot is the first project by the studio’s new creative lead, Senior Motion Designer Renato Klieger.
Renato created an energetic animation spot with the help of dynamic camera movement, fresh graphics and color tones. Instead of using ready-made pictures and photos LIGA 01 worked with their own designs and illustrations so the viewer could recognize the genre but not specific artists.
The 30 second spot starts airing on March 13, 2013 and announces the live screening of the show on March 21. Creative agency thjnk developed the TV, poster, print and info screen campaign.